![]() ![]() They are resolved to do whatever it takes to make the company great.Level 5 leaders are driven to produce sustained results.In contrast, two thirds of the comparison companies had leaders with personal egos that contributed to the demise or continued mediocrity of the company. Level 5 leaders display a compelling modesty, are self-effacing and understated.They are ambitious, to be sure, but ambitious first and foremost for the company, not themselves.Level 5 leaders embody a paradoxical mix of personal humility and professional will.“Level 5” refers to a five-level hierarchy of executive capabilities, with Level 5 at the top.Every good to great company had Level 5 leadership during the pivotal transition years.The study was an iterative process of looping back and forth, developing ideas and testing them against the data, revising the ideas, building a framework, seeing it break under the weight of evidence, and rebuilding it again.No program was used to launch transformation.Technology, mergers, and acquisitions were irrelevant.Good-to-great companies focused on what not to do.Compensation was not a driver neither was strategy.Second set consisted of “unsustained comparisons”- companies that made a short-term shift but failed to maintain trajectory.First set of comparison companies consisted of “direct comparisons”-companies that were in the same industry with the same opportunities and similar resources at the time of transition, but showed no leap from good to great.You can find greatness in the most unlikely of situations.Had to be demonstrated independent of the industry the company was in.Searched for companies at or below market returns for 15 years, then after a transition went to three times the average return over the next 15 years.After writing the book “Built to Last,” it was brought to Collins’s attention that the book didn’t tell companies how to become great, so he decided to do some research.Good to Great Team 6 Will Kerlick Bryan Fetterman Reece Macdonald Molly Murdock John Fletcher ![]()
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